Hi Marcus,

I’m grateful we met at the TAMFT conference and have enjoyed discussing your websites and business growth. Per your request, here are some recommendations for improvements on your current websites. I trust you will accept these tips as helpful suggestions, not criticism. I know your time is limited to work on websites. Here are my primary recommendations:

-Mobile optimization: As you know, most online traffic now comes from mobile devices. Healing Choice in particular could use some significant improvements in mobile design and layout. Optimization for mobile traffic will keep visitors on your website and increase your authority with search engines like Google.

-CTA’s (“Call To Action”, aka buttons like buy now, schedule call, etc.) “Subscribe” is no longer a strong and effective CTA. CTA’s are a great way to quickly guide visitors to a point of taking action and buying what you sell. While you do have some, improvements can be made.

-Reprioritize the “Planning the Practice” homepage content. Some of the content in the middle and lower page would be great at the top. You want visitors to get an instant snapshot of what you offer when they land on your website.

-For SEO (Search Engine Optimization) purposes, name all images and place relevant keywords in Titles/Headers/Text

-On Healing Choice, the menu changes location from the home page to the other pages. This is not very intuitive and can cause confusion and people leaving your site. The menu is also glitchy on mobile.

-Add some subtle movement/animations. The current pages are very static. Doing so would make the look and feel more on-trend with the user experience people expect from a business of your quality.

-The homepage video on Healing Choice has an error currently and won’t display correctly.

-Ensure you have some simple, compelling text at the top of each page which quickly summarizes the page/service/product. (Some pages do, some don’t)

-All external links, such as the link for “Planning the Practice” from “Healing Choice”, should be set to open in a new tab.

-Offer something free and of value in exchange for an email sign-up. This could be a helpful checklist, PDF, Free Guide, etc. and be set up through automation to Mailchimp or other Email marketing service. Your email list would grow exponentially compares to a simple “subscribe” option and this is also a great pre-sales tool to get people more interested in your offerings. We can help with this option as well, such as creating a PDF and setting up an e-mail automation sequence. Let me know if you’d like pricing and details on that.  (Although 10 years ago, the subscribe/newsletter button worked well.)

-Link the phone number to make calling very simple so they can “tap to call”. (People are lazy…)

-Lots of things can be done with Local SEO to have your websites be found more in your local area for your practice and non-profit. Local SEO is not included in this proposal, but we can have that conversation for ongoing SEO services if you’re interested in looking into it.

-More content, such as more blog posts. Blog posts and other copy should answer common questions or solve common problems people have related to what you do and who you serve.

I hope that is all helpful information for you. As you know, an effective website is far more than a nice looking online brochure. We care deeply about providing you with websites and services that actually work for you and help grow your business. We pay close attention to all of the back-end technical details of your websites as well as how they communicate with search engines including Google. Your websites will also be built with the purpose of guiding website visitors to schedule an appointment, purchase a product, sign up for coaching or courses, etc.

Summary: We’d like to offer you a considerable discount. I appreciate the opportunity to be involved in both of your websites. I know you will be an amazing client who we will enjoy working with. I’d love to have a role in helping your businesses grow online!

We’ll build both websites as described in detail below for a total of $7,794, plus $147/month for ongoing hosting/security/management. This includes a considerable discount up front and monthly. So, your initial payment would be $7,794, then $147/month with first monthly payment due before we launch your new websites.

Savings: You would be able to end your subscriptions to Securi, Sensei LMS, Elementor Pro, All in One SEO, Various WordPress Themes, WooCommerce Paid Courses and possibly a few more including Monster Insights. Our hosting package includes security and we cover the ongoing cost of our LMS and multiple other plugins.

Getting Started: Your new websites will launch within 6-8 weeks of sign-up, provided we receive content we request in a timely manner. Please review the details below and let me know if you have any questions. If you are ready to get started, I will add a simple check-out option (debit or credit card accepted) to this page as well as a link to our one-page client services agreement.